If you're thinking about getting some product photography done, then before you do, why not stop and take a minute to think about the advantages of having packshot photography done rather than your basic type of product image?
There is no doubt at all that in today's image driven world of organisation and marketing having the ideal product photography brought out is key to success. There are simply too numerous business messages out there bombarding us all every day for us to take in a lot more than a small portion of the messages being conveyed.
That's why advertisers and online marketers have been relying more and more on product photography to do the job. This isn't almost taking a picture of the product, it has to do with creating an image from the product that sells. This is where packshot photography is available in, due to the fact that with a packshot it is much easier to get a lot more for your cash, and create more images that offer, rather than simply another image which informs people what the product appears like.
The paradoxical thing is that nowadays most product photography is not about telling people about what the product appears like. It's about conveying a message, a style, an attitude or a state of mind, and it's about telling the customers something that is appropriate to them, and their needs.
A mobile phone is the sort of product that actually benefits from smart product imagery, because whilst numerous people will have an interest in the method it looks, these days it's much more about the overall style, attitude and benefits, rather than a simple appearance. Beauty is much more than skin deep, but product pictures frequently can't even scratch the surface area.
So what really is packshot photography, and what can it provide https://www.coconutproductphotography.com businesses beyond standard product images? The most basic definition of a packshot image is a picture of a product without any background, offering greater flexibility. Since this meaning probably doesn't excite you as far as imagining the possible ways in which packshot photography can help your service market products much more efficiently, let me explain a little bit more.
A packshot image is achieved in a professional studio, generally against something called an infinity cove. This is simply an efficiently curving, entirely featureless wall, typically as much as around seven feet, without any edges or corners.
Since it is featureless there is absolutely nothing to focus the eye on, therefore a visual fallacy is produced which suggests that anything put in front of the infinity cove sticks out clearly and crisply, and because the background is smooth and uniform it could be as close as an inch or as far as a million miles. This produces a picture of the product with a tidy white background, ideal for including in brochures or on websites, without the usual distraction of desks or walls.
Packshot photography can be cleverer than that, since professional photographers can then eliminate the white background from the product photo, leaving only the product itself. This can then be superimposed onto nearly any background you select. It might be used as part of a montage of products (a method utilized by a great deal of catalogue providers), or you might superimpose the product photograph on to a background which fits a specific audience, a particular opportunity, occasion or season.
Efficiently by selecting to use this kind of product photography you accomplish the long term versatility that allows you to market your product in a practically unlimited number of methods, all with a single image. An image might paint a thousand words, however only packshot photography can sell a product a thousand ways.